“Invent Mentalism” has Been a Marketing Experiment

Downloadable Products

For those of you who are interested in selling downloadable products online, this will likely be of interest to you. We are going to briefly discuss “Invent Mentalism” which was our marketing experiment.

How it Started

To test out the downloadable product space we decided to write an eBook about something we know a lot about which is magic and mentalism. These two areas combined together to create the “Invent Mentalism” eBook which is a step by step process to invent your own mentalism effects which will give your act originality because you will perform mental tricks not available anywhere else.

Product Went Live

When we launched “Invent Mentalism” on the world’s largest eBook supplier on magic, it was an instant hit. In fact by Day 2 of the experiment, the book had achieved the status of being the “Hot Top Selling Marketing Book,” as well as “Hot Top Selling Marketing Author.” And then, shortly thereafter we pulled the eBook for personal reasons. But the proof was in the pudding and we liked this pudding.”