Up the Hypnotic Stairs or Down?

Top of the Staircase

As promised in the prior post of this blog, we were going to get into the story behind our magic eBook a bit more. As we told you last time, within 2 days our eBook was number 1 in the marketing hot list as well as had a number 1 rating for marketing author. It all seemed up from there, like we were truly climbing the stairs in the mental magic eBook world.

Something Unexpected

But then something happened. Something we hadn’t anticipated. And it changed everything. The “up” staircase started looking like a “down” staircase. Against our better judgement we pulled the eBook out of the marketplace.


It’s funny how when you attain something that was once a big wish, it’s not always what is was cracked up to be. So beware, what goes up must come down. Be careful what you wish for.

We Were Trying For “Shhh” and Got a Bit Too Freaky

It’s Time to Invent Mentalism

The skull person above is nothing compared to the image we had prior. Yes, we agree with your reaction. The vibe we were looking for is like the the old 1950’s and  1960’s “Ghost Show” feel which is a little campy and a bit kitsch. Instead we got something that many of you considered to be quite frightening. Can mentalism be scary? Sure. Is that our style? Not really.


Our eBook on magic of the mind was available, for a short period of time, at the largest seller of online downloadable magic/mentalism eBooks in the world. Why we pulled the publication is something we’ll get into a big more next time.

Back to the Board

Back to the drawing board that is.